Perché le nostre abitudini di notizie sembrano molto simili a quelle della britannica In 1655

Perché le nostre abitudini di notizie sembrano molto simili a quelle della britannica In 1655

Imagine you received a Facebook message from a friend, for example, with news that your favorite football team is moving to another state. Your friend tells you he read it on a blog you know about. If you’re an average 21st-century American, chances are you’ll believe it, and you won’t even bother to verify it.

Quando si tratta di ottenere le tue notizie, questo ti rende molto simile a un britannico dell'17esimo secolo, suggerisce una nuova ricerca.

“Here it seems like we’re returning to this model of trusting the person who told you the news on a more personal level…”

In una carta nel Huntington Library Quarterly, Rachael Scarborough King of the University of California, Santa Barbara, explores the emergence of the news media nearly four centuries ago and the key role that manuscript newsletters—hand-written correspondence filled with third-party news and tidbits—played before printed newspapers dominated the scene.

“So much of the news we get is being recommended by people we know and it’s sort of a different model of news, of how you access your news and how you authenticate it,” says King, an assistant professor of English.

Before the rise of Facebook and other online sources, she notes, “Everyone got their news from this very top-down source. Here it seems like we’re returning to this model of trusting the person who told you the news on a more personal level, or at least shared the news in the case of Facebook.”

Quando il primo giornale broadsheet, il London Gazette, appeared in 1665, most people got their news from professional, mass-produced manuscript newsletters. Conventional wisdom held that the Gazzetta marked the end of newsletters and the ascendance of print newspapers. King, however, argues that newsletters remained the dominant media for at least the first century after the Gazette di publication. Rather than replace newsletters, she says, printed media relied on them for content while newspapers evolved into the objective fact-gathering publications with which we’re familiar.

“Part of what I’m trying to show is that readers at the time really didn’t think of major newsletters as necessarily less public, more private, or more secret than printed newspapers,” King explains. “There was more of a back and forth between the two. The newsletters might copy items out of the newspaper. So rather than one being overtaken by the other or one becoming the more outmoded form, what I’m seeing is this more protracted ongoing negotiation between the two in the early years of the newspaper.”

One advantage newsletters had over printed media at the time was the ability to deliver “breaking” news: the people who copied newsletters—up to 500 at a time—could include new items up to the time they were sent to the post office, King notes. “Whereas if you’re printing a newspaper,” she says, “you have to set the type and then print it, so there’s a little more of a lag there.”

After decades of a kind of symbiosis between newsletters and print media, readers eventually settled on newspapers as the medium of choice. “People decided that whatever benefits there might be from being able to update it quickly and being able to personalize it a little bit,” King says, “were outweighed by the benefits of being able to print thousands of copies at once. In the mid- to later-18th century, once newspapers really take off and are being printed in much larger numbers, at that point newsletters can’t really keep up.”

Oggi, i sondaggi suggeriscono che il consumo di notizie del pubblico sembra molto più simile all'apogeo della newsletter. Secondo il Pew Research Center, la percentuale di 38 degli americani riceve le loro notizie online, principalmente dai social media.

"Non sono sicuro di essere in grado di fare previsioni su dove i media si basano su questo tipo di parallelo storico, ma sicuramente questo passaggio a tante notizie su Facebook e l'accesso in modi più personalizzati è avvenuto molto rapidamente ", Osserva King.

"È stato un momento in cui le persone stanno pensando a come accediamo alle notizie e se questi nuovi sistemi multimediali stanno funzionando o se stanno cambiando le cose in modo negativo".

Fonte: UC Santa Barbara

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